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(Colombo, Lankapuvath, June 11-14.48p.m) – SriLankan Airlines is bringing one of the worlda??s most glamorous and highly rated surfing events to Sri Lanka, part of the airlinea??s multi-faceted strategy to position the island as one of the worlda??s most sought after travel destinations.
The a??SriLankan Airlines Pro 2010a?? tournament will draw some of the top stars in the surfing world to Arugam Bay from 18-24 June, among the 128 competitors from the United States, Australia, Spain, Portugal, New Zealand, the United Kingdom, Germany and other countries.
SriLankan Airlines Pro 2010 is an important event for professional surfers, since it has the highest rating of a??Six Starsa?? on the ASP World Tour by which competitors qualify to contest for the World Title. The event is being conducted by the Association of Surfing Professionals (ASP), the global governing body for the sport, which organizes the ASP World Tour. Over Twenty international surfing officials will attend the event.
a??SriLankan Airlines Pro 2010a?? is expected to showcase the picturesque southeast resort of Arugam Bay as one of the most beautiful beaches in the world, positioning it as a destination for all types of beach lovers, and not just for surfers. It will also generate massive publicity around the world for Sri Lanka, already experiencing a continuous boom in tourism over the last 12 months.
SriLankan Airlines is the Principal Sponsor of the event, and is being supported by the Sri Lanka Tourism Promotions Bureau (SLTPB). Sri Lanka is hosting the SriLankan Airlines Pro Surf for the first time.
Dane Jordan, ASP Australasia Operations Manager, said: a??Sri Lanka has several excellent locations which are ideal for surfing. Arugam Bay has built a strong reputation over the years among the global surfing community, and ASP is pleased that it will be the site of this Six Star ASP World Tour event.a??
The event will be launched with an opening ceremony on 18th June which will feature entertainment by traditional dancers and drummers, and hundreds of brightly coloured helium balloons being released into the air. Special Food Centres, Spectator Areas, Marquees for VIP guests, and a Media Platform have been arranged. The finals of the competition will be on Cost malegra 24th June with an awards ceremony on the beach.
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