Sri Lanka Tourism gears up for post-conflict
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As the decades long civil conflict in Sri Lanka nears its end, Sri Lanka Tourism is gearing up for an image overhaul which includes a new brand, a global electronic media branding campaign and a unique local activation process for the new branding exercise.
At a media briefing this week, Chairman of the Sri Lanka Tourism Development Authority (SLTDA) and the Sri Lanka Tourism Promotion Bureau (SLTPB), Bernard Goonetilleke said the conflict is practically at the end. a??We are reaching out to the world to say Sri Lanka is once again in business,a?? he said.
Bernard Goonetilleke
Mr. Goonetilleke said there have been around 10 to 12 investors already expressing interest in building facilities for tourists over a 160-acre piece of land in Passikudah in the east.
There are also new investment opportunities for developing Arugam Bay, Nilaveli and land north of Trincomalee. Continue reading ‘…Investment opportunities for Arugam Bay…’
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